Category

Examples

Collected From

Purposes

Disclosed to

Sold or Shared

Retention Period

Personal Identifiers

Name, telephone number, email address, date of birth, and other contact and relationship information

consistent with your role in facilitating the business relationship

When you visit our Site, engage with us on social media, post content on our Site, or communicate with us via phone or email, we collect and process your information.

If you are a contact person for any of our business partners, vendors, distributors, suppliers, service providers, contractors, or other entities with which we have or may have a business relationship, we collect and process your information

We may also collect information from third- party sources, including our government agency partners, with your prior consent.

To assist public safety agencies in preparing for, responding to, helping the public recover from, and mitigating against all emergency incidents, as well as developing analytical models to provide better support before, during, and after emergencies;

to respond to and fulfill your requests; to verify your identity;

to provide and improve our products, services, Site, and social media;

for marketing, research, legal, and other business purposes;

and to comply with our policies, procedures, and legal obligations, including complying with law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies.

Consultants, service providers, and contractors that we use to support our business and operations (e.g., hosting or operating our Site, data collection, reporting, ad response measurement, site metrics and analytics, and data analysis) who have agreed to keep the information confidential and use it only to provide the applicable services; government emergency services we work with who help gather information from you or help us communicate with you for the purpose of providing emergency services; third parties (including, without limitation, governmental agencies) if required to do so by law, regulation, or court order, or to respond to governmental and/or law enforcement requests; and an acquirer or successor-in-interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer, or other disposition of all or any part of Prepared or its affiliates, including any negotiation thereof.

We will retain your Personal Information for as long as necessary to fulfill the purposes outlined in our Privacy Policy and to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

Internet/Network Activity

IP address, your device information, domain name, browsers you used to access our Site and services, webpages viewed, time spent on webpages, links clicks, and site-

Your computer or mobile device, through your online activities and interactions with us, including, but not limited to, your use of our services, your activity on our Site, our social media channels, or through third- party sources.

Analyze and track the usage of our services and products, including our Site and social media accounts; determine the popularity of our products, Site, and services; better understand how you use our Site and services; and improve our Site, services, and products.

Consultants, service providers, and contractors that we use to support our business and operations;

Third-parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests; and

An acquirer or successor-in-interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer or other disposition of all or any part of Prepared or its affiliates including any negotiation thereof.

We will retain your Personal Information for as long as it is necessary to fulfill the purposes outlined in the Privacy Policy and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

	Navigation patterns and User flow.	Third-party sources include third-party service providers, publicly available data, consumer reporting agencies, other companies and referrals.	Provide you with a customized user experience; send promotional communications or offers, including invitations to events, surveys, and participation in promotions (unless you have opted out of such communications); for other marketing, research, legal, and business purposes; and to comply with our policies, procedures, and legal obligations, including responding to law enforcement or governmental authority requests, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies.
Audio, electronic, visual, thermal, olfactory, or similar information	Photographs, audio, and video recordings.	You when you use our Prepared Live Services, and consent to video and image recording	To assist public safety agencies in preparing for, responding to, helping the public recover from, and mitigating against all emergency incidents, as well as developing analytical models to provide better support before, during, and after emergencies; and to improve our products and services.	Consultants, service providers, and contractors that support our business and operations; government emergency services that help gather information from you or assist us in communicating with you for the purpose of providing emergency services; third parties (including, without limitation, governmental agencies) if required by law, regulation, or court order, or to respond to governmental and/or law enforcement requests; and an acquirer or successor- in-interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer, or other disposition of all or any part of Prepared or its affiliates, including any negotiation thereof.	NO	We will retain your Personal Information for as long as it is necessary to fulfill the purposes outlined in the Privacy Policy and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies, whichever is shorter.

Sensitive Personal Information

Precise Geolocation data

You when you use our 911- Live.net or 911 Apps Services, and consent to video and image recording.We may also collect information from third- party sources including our government agency partners (with your prior consent).

To assist public safety agencies as they prepare for, respond to, help the public recover from, and mitigate against all emergency incidents and for developing analytical models to provide better support before, during, and after emergencies. To improve our products, and services.

Third parties (including, without limitation, governmental agencies) if required by law, regulation, or court order, or to respond to governmental and/or law enforcement requests; and an acquirer or successor-in-interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer, or other disposition of all or any part of Prepared or its affiliates, including any negotiation thereof.

Data Table